Christopher Brian Bridges (born September 11, 1977), better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings. Ludacris is the highest-selling Southern hip hop solo artist of all time with over 17 million units sold in the United States and 24 million records sold worldwide. Ludacris has won the Screen Actors Guild, Critic's Choice, MTV, and Grammy Awards during his career.

Personal background

Ludacris was born Christopher Brian Bridges in Champaign, Illinois. He is of African American and Native American descent. Bridges wrote his first rap song at age nine and joined an amateur rap group three years later. He attended Oak Park and River Forest High School in Oak Park, Illinois, and Banneker High School in Atlanta, Georgia. From 1998 to 1999, he studied music management at Georgia State University. In 2007, Bridges lost his father, Wayne, to cancer. Ludacris has a daughter named Karma with an Atlanta attorney named Cristine.

Music career

Ludacris worked as a radio editor under the pseudonym "DJ Chris Lova Lova" at Atlanta hip hop station Hot 97.5. WHTA, now located at 107.9. Producer and rapper Timbaland made an offer for Ludacris to work with him at the radio station. Ludacris performed on the track "Phat Rabbit" as Ludacris on Timbaland's 1998 album Tim's Bio: Life from da Bassment.

Release Therapy (2006)

In an issue of XXL, Ludacris was placed in the number nine spot for the most anticipated albums of 2006, for Release Therapy. The album Release Therapy was released on September 26, 2006. Ludacris formatted the CD to have two sides: a Release side and a Therapy side on a single CD. Guest appearances include Pharrell Williams, R. Kelly, Young Jeezy, Mary J. Blige, Field Mob, Bobby Valentino, Pimp C, C-Murder, and Beanie Sigel. The first single, "Money Maker", which features Pharrell Williams, was released to U.S. radio outlets on July 17, 2006. "Money Maker" reached number one on the BET program 106 & Park. It then went to become the rapper's second number one single after 6 years[citation needed]. His second single, "Grew Up a Screw Up", featuring Young Jeezy, dispels rumors that the two are or ever were in a dispute. His third single, "Runaway Love", soon peaked at number one on the U.S. Billboard Hot Rap Tracks and won Best Collaboration in the 2007 BET Awards. His album then reached number one on the Billboard 200 album charts with sales of 309,000 in its first week. With the release of this album, Ludacris marked a change in style in his career with his musical style. The new album itself features a departure of the light-hearted mood of his previous albums, and introduces a darker side. A change of hair accompanied this as he cut off his trademark braids for a more conventional "fade" cut. To promote the album, Ludacris returned to Saturday Night Live (as both host and musical guest) on November 18, 2006.

Theater of the Mind (2008)

The Preview, a mixtape to preview the album was released on July 28, 2008. Theater of the Mind, released on November 24, 2008, and in April 2008, the single "Let's Stay Together" appeared on xxlmag.com; supposedly from the new album ("Let's Stay Together" was expected to but was released as a bonus track on the CD). A song with Small World called "Pinky Shinin" was expected to be on the album, but it was dropped. In an interview with Complex Magazine he stated that Chris Brown, Lil Wayne, Rick Ross, T.I., Plies, Common, T-Pain, Jay-Z, Nas and The Game will be on the album; The Game is featured in a track with Willy Northpole titled "Call Up the Homies". T.I. was on the album on a track called "Wish You Would" squashing the long feud between them. The album debuted at number five on the Billboard 200 with 213,493 sold first week. The album was released the same day as Kanye West's 808s & Heartbreak, which took the number one spot.[15] His first single "What Them Girls Like", featuring Chris Brown and Sean Garrett, peaked at #33 on the Billboard 100. His second single, "One More Drink", featuring T-Pain, peaked at #24 on the Billboard 100. The third official single is "Nasty Girl", featuring Plies. He confirmed a "sequel" titled Ludaversal due to be released in 2010.

Ventures

After the success of Back for the First Time, Ludacris started his own foundation. The Ludacris Foundation, started by Ludacris and Disturbing tha Peace CEO Chaka Zulu, is an organization that helps middle and high school students motivate themselves in creative arts.

In 2007 Matt Apfel, a reality TV producer, had an idea for a show about mashups between fans and rock stars. He sat down with Ludacris and Zulu and discovered that they wanted to do something similar. Out of this partnership, they started a new media distribution company called wemix.com. Recently, WeMix.com announced a partnership with PhoneZoo to launch an innovative content distribution platform for new artists. Recently, Ludacris has landed a new fragrance deal with TAG Body Spray.

In January 2009, Ludacris collaborated with Norwegian cognac house Birkedal Hartmann to create Conjure cognac. Ludacris hand-blended the cognac with Birkedal Hartmann's master blender, Philippe B. Tiffon, in Cognac, France. Together they selected a blend of ugni blanc grapes from various regions in Cognac including Grande Champagne, Petite Champagne, and Borderie. Conjure is a blend of forty eaux-de-vie and is aged in oak barrels that are up to fifty years old which results in the cognac's supreme smoothness.

Conjure's key tasting notes include apricot, vanilla and dried prune. Ludacris, who is a connoisseur of fine cognacs was actively involved in all aspects of creating the cognac and design of the Conjure bottle. The bottle design is a modern take on a traditional French damask pattern. It features silhouettes of women in small clusters that wrap completely around the bottle.